Certificate in Digital Marketing Strategist

Currently, Mobile traffic has a growth rate of 125%, desktop traffic is growing at a rate of 12%. Needless to say, Digital Marketing is in high demand.

  • Duration175 Hours

  • EligibilityNo prerequisite required

  • FEESRs.2,40,000/-

  • Learning ModeFaculty-led Online

Course Highlights

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    Real-time Internship

    An internship allows you to apply classroom knowledge in real life situations. We help you find relevant work experience opportunities in organizations involved in Big Data Analytics.

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    Placement Support

    Our Placement Division helps our students meet companies that practice Big Data Analytics. Our Placement Division has positioned students in some of the top companies like Siemens, American Megatrends, Dell and HCL.

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    Training Methodology

    This course involves several hours of Live Faculty session and recorded live session. It also has multiple guest lectures every month. Along with live classes, the course has industry catalyzers, opinion polls, observers and self-assessments.

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    During the course, the students pursue autonomous research on a question or problem of their choice, involve with the academic learning in the related disciplines, and - with the supervision of a faculty and industry mentor - produce a significant paper.

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    Industry Connect

    We connect you with industry leaders who play a major role in the Data and Analytics Domain. Connecting with such people can help you in job hunting, career networking and professional progress.

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    Learn through Case Studies

    Case studies help you to emphasize detailed contextual examination of a restricted number of events or circumstances and their relations. It helps in obtaining in-depth info about an individual, group, or occurrence.

Key Features of the Program

  • Effective & Appealing Content

    We offer a unique combination of research-led futuristic pedagogy and globally benchmarked content. Our modules are backed by extensive research which has made our education system both appropriate and exciting for our learners.

  • Certification from University of California – Irvine

    University of California - Irvine is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

  • Education Loan

    Good Education ensures good future. We ensure your financial needs are taken care of as you move ahead in getting educated to build an awesome career. You can always apply for an Education Loan to join select courses.

  • New Age Learning Platform

    The i-meta platform of 361 DM, enabled with unique augmented and virtual reality-led classes allow mobile learning i.e., you can learn anytime and anywhere. You can also learn by downloading the 361DM App in your smartphone. Our platform facilitates group discussions, learning resources, performance records, post-class assessments, e-library, and opinion polls during classes.

  • Dedicated Support Team

    We have a dedicated team to support you throughout the course – from the application to the certification! You can reach us whenever there is any need for assistance, just at the click of a button.



Overview of Digital Marketing (2 Units)

Understand the significance of Digital Marketing and how it can be used to succeed procurement, exchange and retaining of online customers. Study the extensive collection of interactive marketing tactics including display advertising, search marketing, online analytics, email marketing, website optimization, mobile marketing and other online techniques used to attain commercial goals. The module will also explore benefits, challenges, and critical variances between digital and customary marketing.

Social Media and Internet Audience Profiling (2 Units)

Study qualitative investigation methods to monitor demographics of social media, and learn to classify the applications and policies best-suited for reaching specific objectives. Discover the techniques and most exceptional practices for detecting and pleasing your audience to ensure the efficiency of capitals spent on marketing efforts.

Online Analytics & Measurement (2 Units)

Explore online analytics and principles of measurement to understand how websites perform, the functioning of social media campaigns, online video, mobile applications and other online marketing investments. Learn how analytics can help effectually find the most gainful routes for websites by discerning user behavior, and evaluate the metrics critical to attaining positive campaigns. Study techniques for computing and interpreting data, analytics, and reporting.

Developing a Social Media Strategy (2 Units)

Learn how to build social media schemes and gain a comprehensive understanding of the POST (people, objectives, strategy, and technology) method. Learn audience sketching techniques using technographics and social computing activities. Discover consistent strategies that assimilate social media into ethical business practices and procedures for executing social media channels to achieve business and brand objectives.

Mobile Marketing (2 Units)

Understand the landscape for mobile marketing; examine the rapid evolution of new demographics about current and future trends. Explore the technologies and hands-on skills. Learn the benefits and prospects of a mobile strategy, including defining how it fits into a multichannel methodology, to achieve shareholder buy-in and design, and executing and determining a successful campaign.

Online Video Marketing (2 Units)

Explore the prospects of online video marketing, addressing four components: compelling content, the interactivity of engagement, integrated analytics, and definite onlookers. Learn Web-video tactics used for marketing crusades by generating video content that will amuse, stimulate and oblige viewers toward action. Observe how to study and measure to suitably distribute content across various channels.

Content Marketing (2 Units)

Learn how to design, develop, promote and manage commercial digital, mobile and social content marketing operations. Learn how to produce captivating and appealing content to support the consumer through the buyer journey lifecycle. Learn how to increase revenue, retention rates and marketing return on investment.

Outcome of the Program

This course will enable you to build a great career in the Digital Marketing Industry where marketing strategists are in high-demand. The Program is flexible to assimilate and incorporate technology updates into the modules, on the fly. This program also comes with the benefit of Placement support from 361 Degree Minds though you would not have the need since opportunities galore when you do this program.

About University of California, Irvine

The University of California, Irvine, is a public research university located in Irvine, Orange County, California, United States. UCI, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

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JEFF MARCOUX Sr.PM, SaaS Growth & Viral Adoption

CMO & Agency Evangelists, Board Member, Internet Marketing Association, Professor: UCI, OSU, Udacity & Illumeo,MarTech Education Advisor: GreenFig Univ., Industry thought leader & speaker, Background in marketing consulting, marketing automation, & marketing SaaS startups, Leadershio MBA & Certificate of Technology Entrepreneurship from University of Washington.

MIRNA BARD Instructor at UC Irvine since 2010

Empower businesses to understand and properly leverage the social web through education, consulting and speaking. Since 1996, worked with numerous brands: Taco Bell, Washington Mutual, Hilton Hotels, Taylor Made, Toshiba, Hoag Hospital, Kawasaki, BNI, Guess?, Gem Institute of America, and many more. Contributing author: "The Big Book of Social Media Case studies, Stories and Perspectives" and "Boomers into Business"





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